Volkswagen ad

The tone is ironic and apologizing. The register is formal as it is an ad from a serious company, trying to sound like a message to their car owners. The image of the car contributes by showing it like an old car in a perfect shape except for the glove compartment issue (ironic). The ad takes advantage of the idea we have of the spected duration of a common car, it shows us how the car has just a little failure after years of use. The key words of the ad are no complains, replaced for free and the dates. Tthe style is very ironic. 

Rule of three

The rule of three is a technique that states that things that come in threes are funnier, more satisfying and more effective

Our priorities are “Education, Education, Education” – Prime Minister, Tony Blair 
This clearly wants to make sure people know that their focus will be on education, in prepring the future.

“Government of the people, by the people, for the people”- the Gettysburg Address
This one states that people are the ones who decide how a country will be, they decide how to do everything

“This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning”- Sir Winston Churchill
Mr. Churchill clarifies that something isn`t nearly over, but on it`s development state, they are not begining and not ending, they are on the middle of it

Angus AD

1.- McDonalds
2.- It attracts. The colors in the backgroudn and the perfection of the image make the hamburger desiarable. The words used make us clear that the hamburger is so good that we will give our full attention to it, to enjoy it.
3.-  Perfection, concentration, hapiness.
4.- People who don`t eat meat, as they wouldn`t care about this product.
5.- To attratc and encourge people to enjoy the McDonalds hamburger

register and style

We learned register and style this classes, being register the way we tell something, with formal words, non-formal, etc, and style is the specific words we use to describe what we want to say. We also learned about jargon, pronunciation and dialect. These are important elements to consider when we analyse media.

March 8th

On march 8th we started studing mass comunication and media. We learned about the different media, the new and old, we developed a mind map, and more. We learned that sometimes sources may be unreliable and that internet has provided us with non mainstream information, because the mainstream media doesn`t inform about important news anymore.We were shown the different models of media.

Ads definitions

Culture jamming: A tactic used by many anti-consumerist social movements to disrupt or subvertmedia culture and its mainstream cultural institutions, including corporate advertising. It purports to "expose the methods of domination" of mass society to foster progressive change

Parody: is an imitative work created to mock, comment on or trivialise an original work, its subject, author, style, or some other target, by means of satiric or ironic imitation

Pastiche:  is a work of art, literature, film, music or architecture that closely imitates the work of a previous artist, usually distinguished from parody in the sense that it celebrates rather than mocks the work it imitates.

Anti-ad: A criticism to ads, becaue of their intentions of controlling people.

Philantropic ads: Ads tha intend to help a humaist capaign or idea.

Activity 4.5

This cartoon tries to give us the idea that companies have easy way to manipulate people I think using a cartoon is a good idea, because cartoons are kind of inocent, and this cartoon makes fun of people for believing to easily what they are told, for being stupid. The business men know that what they are proposing as a slogan isn`t truth, but they`ll use it anyway. We tend to believe all that we read, so the ad might really work well.


I think is right, because cigarettes are very dangerous, but I think it`s not fair, because other types of companies can put almost whatever they want