2.- It attracts. The colors in the backgroudn and the perfection of the image make the hamburger desiarable. The words used make us clear that the hamburger is so good that we will give our full attention to it, to enjoy it.
3.- Perfection, concentration, hapiness.
4.- People who don`t eat meat, as they wouldn`t care about this product.
5.- To attratc and encourge people to enjoy the McDonalds hamburger
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