Volkswagen ad

The tone is ironic and apologizing. The register is formal as it is an ad from a serious company, trying to sound like a message to their car owners. The image of the car contributes by showing it like an old car in a perfect shape except for the glove compartment issue (ironic). The ad takes advantage of the idea we have of the spected duration of a common car, it shows us how the car has just a little failure after years of use. The key words of the ad are no complains, replaced for free and the dates. Tthe style is very ironic.