1) This was one of the first communication models, is a lineal model, and it`s the process communication follows, it analyses each part of the chain
2)Sometimes it`s not important what is being said, but how. You can convince people that something that`s wrong is correct, by using a good convincing method, a good media display.
3) By knowing how people thinks is a general way, you can be more specific with the way you give the information so that I`ll have the understanding the way it is intended to be.
4) Normally, people love to be like their idols, or popular people, so if they can, they`ll try to look like them, use the same things, do the same things, etc.
http://youtu.be/wdtjnbcYB14
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